Nikola Mrkšić

Nikola Mrkšić

Nikola Mrkšić is the CEO and co-founder of PolyAI, a leading provider of enterprise-ready voice assistants built for customer support. Mrkšić has a Ph.D. in Machine Learning and Natural Language Processing from University of Cambridge, and served on the initial team that developed Apple’s Siri.

The Rise of AI Shopping Agents: Differentiate or Die

When e-commerce first emerged, it was a huge disruption for traditional retail. Today, agentic artificial intelligence stands to disrupt how people shop online even further. Banner ads and influencer campaigns are reaching the point of being passé because the next frontier of marketing won’t be optimized for human eyes. Rather, it will cater to algorithmic…

AI Armor: Protecting Customer Service Agents Against Abuse

Customer expectations are at an all-time high. The facilitation of near-instant gratification has led to reduced consumer patience and more frequent temper tantrums. Though no-wait resolution is a common expectation from customers seeking support, delivering abuse to contact center agents shouldn't be the default response to an imperfect interaction. Unfortunately, a recent study found that…