Nikhil Nanivadekar

Nikhil Nanivadekar

Nikhil Nanivadekar is a principal engineer at Amazon.com. He is pioneering Generative AI solutions for Amazon Ads. Nikhil is a Java Champion, open-source enthusiast, and project lead of the Eclipse Collections library, with expertise in robotics, data structures, and software development. He holds degrees in Mechanical Engineering from the University of Pune and the University of Utah, specializing in robotics and controls. He has contributed to books such as 97 Things Every Java Programmer Should Know and 97 Things Every Cloud Engineer Should Know. Nikhil is also deeply engaged in exploring the potential of Gen AI in software development and multimedia production, focusing on its applications in enhancing productivity and enabling innovative problem-solving.

Artificial Intelligence (AI), Marketing

3 Ways Agentic AI is Transforming Retail Advertising

January 27, 2026 at 1:10 pm

Shoppers today encounter ads almost everywhere — from social media feeds and TV commercials to grocery store displays. This creates tremendous opportunities for retail marketers, but also presents a growing challenge. Managing touchpoints across channels such as video, audio, display, and sponsored ads while keeping creatives timely and on-brand has become incredibly complex. Each new…