Nathan Safran

Nathan Safran

Nathan Safran is Vice President, Research for NAPCO Media. Nathan is a former Forrester Research Analyst with deep experience designing custom research solutions that solve client business problems. Nathan works with the subject matter experts across NAPCO’s brands to design research solutions that leverage NAPCO’s engage audiences and provides deep insight. Nathan is a frequent speaker at industry events and his research has been cited in the Wall Street Journal, Reuters, and Fortune Magazine.

Artificial Intelligence (AI)

A 5-Step AI Activation Process for Retailers and Brands

July 7, 2025 at 8:58 pm

In this video, Nathan Safran, vice president, research, NAPCO Media and Printing United Alliance, offers practical advice for retailers and brands on how to effectively incorporate artificial intelligence into their businesses. In addition, Safran identifies two simple tools that businesses can leverage in their AI journeys. Specifically, Safran outlines a five-step AI activation process, including:…

Marketing

Content Marketing Connects Brands to Buyers

August 22, 2016 at 4:01 pm

Danny Sullivan, founding editor of Marketing Land and Search Engine Land, recently tweeted a picture of an old Web Trends CD. Web Trends is the precursor to Google Analytics, and Danny marveled at the old software and its outdated physical disc delivery method. Danny’s nostalgia serves as a good reminder of how far we’ve come in digital marketing in terms of the scope and breadth of data now available to the modern marketer. From web to social to search and beyond, the data and its uses are limited only by the imagination.