Michael True

Mike True is the co-founder and CEO of Prescient AI, a leading platform helping eCommerce and retail brands optimize marketing decisions through advanced Marketing Mix Modeling and AI-driven insights. He began his AI career in 2014 at IBM, where he helped enterprises implement early AI and analytics solutions to drive measurable growth.

Since co-founding Prescient AI in 2021, Mike has led its evolution into one of the fastest-growing SaaS platforms in marketing analytics — powering over 100 leading brands and optimizing more than $6 billion in ad spend. He holds a B.S. in Marketing from Salve Regina University.