Michael Montrose

With retail's biggest season upon us, many companies are missing an opportunity to improve customer-to-brand interaction at the checkout line. mPOS, in its simplest form, offers retailers the opportunity to "line bust" by letting mobile-device-equipped sales associates assist with the impending flood at the checkout counter. Not only can mPOS devices improve customer brand perception by quickly serving frustrated customers, it often saves the sale when a customer would rather walk out the door than wait in line to purchase their item. To retailers that spend millions of dollars on marketing and advertising over the holidays to get consumers into their stores, the prospect of having those shoppers walk out without making a purchase is a painful loss.