Megan Hastings

Megan Hastings

Megan Hastings is director of customer success insight services at Quantum Metric, where she works closely with select Fortune 500 retail brands to help them understand and act on digital customer behavior. With deep experience in digital analytics and customer insights, she brings a firsthand perspective on the most complex digital experience challenges facing large organizations today, from reducing friction in the customer journey to informing smarter experience and product decisions. Previously, Megan worked as an analytics manager for H-E-B, informing curbside and delivery fulfillment strategies. Megan also worked in marketing within the auto-care industry, and was awarded the Auto-Care Association’s Impact Award.

Artificial Intelligence (AI), Marketing

4 Lessons Learned From the 2025 Holiday Shopping Season

January 28, 2026 at 12:15 pm

The way people shop during the holidays has shifted so dramatically that the old idea of a single “peak” moment no longer fits. What used to be a frantic sprint around Black Friday and Cyber Monday has stretched into something slower, more deliberate and, frankly, more interesting. Consumers are buying earlier, using artificial intelligence to…