Leading retailers are interested in personalization efforts that drive the “right” customer behaviors. In marketing, the right messages, delivered at the right time to the right consumer and featuring easy-to-act-upon content result in more revenue at a better margin than non-personalized mass messaging. However, the aim of modern marketing efforts isn't about delivering personalization per…
Martin Ryan
The holiday season is the most successful and stressful period for retailers. Throughout the year, retailers monitor inventory levels, replenish stores and determine the correct price promotion equation. These tasks are just as important during the holidays — however, the way retailers complete them is different. Moreover, the margin for error is much smaller, especially…
