Marcel Hollerbach

Marcel Hollerbach

Marcel Hollerbach is the chief marketing officer for Productsup, a leading data integration company that helps businesses break through digital walls in e-commerce.

YouTube's New Shopping Feature Proves That Video Selling is Here to Stay

In many ways, YouTube is already a major shopping destination. Many of its 2 billion users tune into the video platform to watch unboxing videos and product reviews. Therefore, it’s no surprise that the Google subsidiary is now testing a new feature that will make it easier for users to make purchases without leaving YouTube,…

3 Ways to Get in Front of the Early Holiday Shopping Surge

Holiday shopping may kick off even earlier for consumers this year. Recent spikes in new COVID-19 cases have many shoppers worried that brick-and-mortar stores will close again this fall. And that fear is driving consumers to their laptops and phones to check off items on their holiday gift lists. The retail industry’s unpreparedness for the…