Website accessibility has been a hotly debated topic in recent times. As the penetration of the internet grows, the demand for web accessibility is also rising. In simple terms, web accessibility refers to the process or practice of making the web accessible to everyone regardless of their disabilities. However, many website owners continue to ignore…
Manish Dudharejia
Most marketing and sales teams view consumer behavior as a difficult puzzle that can never be completely solved. While they understand the basics behind influencing conversions (like offering enticing sales and promotions), there's a whole lot more to encouraging consumers to complete certain actions — apart from badgering them with advertisements. Consumers are smarter than…
In the current economic climate, lots of businesses are looking to tighten their belts and reduce their expenditure. However, while cost-cutting should be an ongoing concern for any business, it's important to appreciate those areas where cutting back on your spending can have a disproportionate impact. Nowhere is this truer than with your branding. Skimping…
Personalization is arguably the hottest trend in digital marketing, and it seems to be a topic in nearly every marketing-related conversation. Everyone recommends that marketers look for ways to personalize their websites, content, advertisements, and interactions. Marketers need to understand the importance of customization with today’s consumers. Consider the following: According to 59 percent of…
What makes an online retailer successful? Certainly it's not just high profit margins or a high conversion rate. Plenty of companies have made lots of money (at least in the beginning) and yet had to shut down due to other issues. Toys"R"Us was certainly a success on paper, often buying out its competitors and generating…
The talent recruitment process is unique to every industry. Retail is certainly one of the more interesting ones. Retail is a world defined by trends — both internal and external. Additionally, it's one of the largest industries on the face of the planet, with sales projected to top $26 trillion by the end of 2019.…
Good relationships, including the ones between a business and its customers, are built on trust. Consumers need to feel confident that they're being told the truth and that a company’s products will match up to its claims. Furthermore, in today’s cyber society, many customers are highly concerned about the safety and security of their private…
E-commerce sales are expected to surpass $530 billion by 2020. The obvious benefit of running an e-commerce business is you're not restricted by geographic location. Even better, you're not limited to regular store hours and can be processing transactions from all over the world while you sleep. However, as great as this all sounds, many…
E-commerce has opened up the doors for all kinds of business ideas and entrepreneurial pursuits. It provides companies with virtually endless opportunities to reach customers, both domestically and internationally. The online retail market has continued to grow year-over-year, and is increasing in popularity worldwide. Artificial intelligence (AI) technology is also growing and becoming more common…
AI is doing wonders to help online retailers establish more sustainable marketing plans. How are businesses applying this technology?
Cracking the customer code seems like an impossibility to lots of e-commerce companies. But, sadly, it seems that online retailers have yet to figure this out. Marketo’s recent report found that half of customers didn't believe that brands truly know what they want, and agreed that many businesses offered irrelevant content, unwanted products and negative…
If you can compare customer relationships to romantic ones, you could say that B-to-C customer relationships are like a first date, whereas B-to-B is more of a long-term committed courtship. When you're trying to appeal to a B-to-C consumer, the point is to make your brand and product as attractive as possible, capture their interest,…
Online security has been a huge issue over the past couple years. To give you an idea, research from Symantec indicates that ransomware attacks increased by 36 percent worldwide throughout 2017. In the changing e-commerce landscape, website security needs to be taken VERY seriously. Here are four ways your business can improve in this area:…
