Lynn Rupprecht

Retail media networks (RMNs) have become as mainstream as existing content and advertising channels. The problem is that RMNs are still measured according to traditional metrics like clickthrough rates and impressions. However, just as retailers embraced a new model when they added data monetization and publisher functions to their strategy to create RMNs, pioneering retailers…

To many parts of the advertising landscape, there’s the singular gravitational pull of retail media at the center. And then there’s commerce media, a multivaried grab bag coming up on the periphery, constituting retail’s extraneous parts. There’s no argument that commerce media is having a moment. However, it's about much more than retail. And while…