Laura Cosgrove

Laura Cosgrove

Laura Cosgrove is senior vice president of retail customer success at Rokt, where she drives strategic growth for major retailers across the US, Canada, and EMEA. With over six years of leadership at Rokt, she has partnered with global brands including GAP, Best Buy, and Macy’s to deliver innovative ecommerce strategies that enhance customer engagement, strengthen loyalty, and unlock long-term revenue growth.

Her career began in broadcast media and media-for-equity investment, giving her a unique foundation in both consumer storytelling and business strategy. Laura holds a Bachelor’s degree in Communications from the University of Technology Sydney.

Marketing

How Retailers Can Turn First-Party Data Into Holiday Growth

November 3, 2025 at 2:08 pm

Retailers everywhere are trying to prepare for a host of unknowns this holiday season, not least of which is how tariffs may impact consumer spending. Deloitte predicts that peak-season sales will grow only about 3 percent this year, the slowest pace since the pandemic. Yet within those muted expectations lies a bright spot: e-commerce is…