Personalization is among the most hotly debated topics among marketers. To some, it's the holy grail their organizations need to seize to delight existing customers, acquire new ones, and prove return on marketing spend. To others, it's a false flag for invasive data collection and inaccurate promotions that alienate shoppers. One way to reframe the…
Jon Reily
We all know how much the effects of the COVID-19 pandemic have altered consumers’ buying and shopping habits. As a result, brands have spent the past 16 months changing their business approaches, operations and delivery models to meet constantly shifting expectations. Retailers have had to first abandon and then reinvent their brick-and-mortar stores. Consumer goods…
It seems the holidays come earlier every year — Lowe’s and Walmart have had their Christmas trees up since late September — but for many there's still time left to prepare for the onslaught of gift-givers. The time to do so is now. While this author has been predicting holiday trends for several years, this…
All grocers should be on notice that expectations are changing fast and becoming more digital by the month. Companies that embrace the change have an opportunity to be successful and protect their borders from the giants and interlopers in the space, and companies that don't act fast will likely not make it. With Amazon.com, Walmart,…
Amazon.com took the grocery industry by storm in 2017 when it acquired Whole Foods for $13.7 billion. Now, the world’s largest reseller aims to broaden its reach into the market. The Wall Street Journal reported that Amazon is planning to open new grocery stores in strategic locations across the U.S. The first may open in…
