Jochem van der Veer

Retailers today face a perfect storm: economic uncertainty, evolving tariffs, and fast-shifting customer expectations. In response, artificial intelligence investment is accelerating. However, despite the momentum, research shows only 28 percent of executives feel they're using AI effectively, while in retail, one-third of companies have yet to start meaningful AI adoption. This isn't just a technology…

As customer experience (CX) continues to be the primary competitive differentiator for retailers, artificial intelligence (AI) presents a pivotal tool for driving innovation and personalization. Retailers that embrace AI-driven strategies are not just enhancing their customer experiences, they're rethinking how to build and maintain relationships across the entire customer journey. However, as AI becomes more…