Jim Johnson

Jim Johnson

As Vice President of Account Planning, Jim is responsible for leveraging VDX.tv’s consumer research and insights to develop holistic digital marketing strategies aimed at guiding clients toward their desired outcomes. Prior to joining VDX.tv (formerly Exponential), Jim worked as a Media Planner with Carat on brands including Reebok, VH1, RadioShack and Motorola. He has also worked at Boston University as an event planner and financial advisor, roles he held while simultaneously earning an M.S in Advertising from the College of Communication. Jim earned his B.A in Journalism from Keene State College, splitting time between undergraduate studies and the United States Marine Corps Reserve.

How Retailers and Brands Can Meet Holiday Shoppers’ Expectations

This holiday shopping season should be a merry one for retailers and brands. The key to getting more jingle in their cash registers will be meeting shoppers’ expectations, which have ticked upward of late. Retailers and brands rose to the challenge last year, accelerating their focus on customer experience (CX) and adopting new technologies. As…

How Omnichannel Video Can Help Marketers Navigate Permanent Shifts in Retail

Traditional shopping patterns went out the window, e-commerce loomed large, and concerns about product availability and fulfillment were some of the themes that emerged during the 2020 holiday shopping season. In-store browsing and comparison shopping are moving online, and the emotions and values traditionally embraced by consumers have been intensified. Omnichannel video advertising can help…