Jeff Baskin

Personalization may be the promise, but the retail experience that customers get from their favorite brands often tells a different story. Despite claims of sophisticated, advanced and "personalized" engagement, many retailers still group customers by generic segments that look similar on paper, such as demographics or purchase history. This approach overlooks the fundamental requirement of…

Retail media is an incredibly powerful tool for influencing purchasing behavior at or near the point of sale (POS), which is why it’s such a valuable asset for retailers and a sought-after marketing channel for brands. However, retail media also faces a consistent challenge: attribution. This difficulty linking sales to ad spend has led CPG…