Jason Fairchild
Jason Fairchild is a recognized leader in the ad tech industry with a proven track record of innovating and scaling new technologies and business models at the intersection of media and technology. He is the co-founder and CEO of tvScientific, a Connected TV (CTV) performance advertising and attribution platform. tvScientific is the first CTV advertising platform purpose-built for performance marketers, offering a self-managed solution that combines media buying, AI-driven optimization that actively drives performance, measurement, and attribution in one platform. tvScientific is backed by some of the world’s leading tech investors and media companies, including NewRoad Capital Partners, Norwest Venture Partners, Roku, NBCU/Comcast, Hearst Ventures, and Idealab. Prior to tvScientific, Jason was the co-founder and CRO at OpenX, a pioneer in the programmatic advertising space. Before OpenX, Jason was an early executive at GoTo.com, the inventor of the paid search business model that now generates $200B in annual advertising spend.
This holiday season won’t look like the last one or the one before it. Shoppers are moving earlier, campaigns are running longer, and the pressure to prove return on investment is higher than ever. For retailers, the challenge is twofold: keep up with shifting consumer behavior and prove that every ad dollar actually performs. Campaigns…




