Jan Soerensen

Jan Soerensen
4 Key E-Commerce Personalization Trends to Expect in 2021

E-commerce personalization has come a long way. Personalized product recommendations and content, as well as personalized social media ads, emails and more are now increasingly being adopted by retailers to enhance multichannel shopping journeys and to drive sales. The increasing interest in the technology is fueling further innovation. Based on our knowledge of the latest…

How to Tee Up a Record-Breaking Holiday Season

The pressure is on to roll out e-commerce campaigns that take full advantage of the holiday season. To meet or beat high expectations for this holiday season — and soften the anticipated January slump — create a strategically segmented road map that appeals directly to your customers’ shifting focus. November and December In November, consumers…