Greg Zakowicz

While artificial intelligence is infiltrating into e-commerce, agentic AI is the one area it's perhaps noticed the most. The pace of change on this front is almost too fast to keep up with. AI agents are being developed to assist in the buying journey and provide end-to-end solutions that can complete a purchase for customers.…

Rachel Riley, a UK-based childrenswear brand renowned for its traditional craftsmanship, has dressed royal babies and children for over 30 years. Its products can be found in top department stores, boutiques and luxury websites globally. However, dressing the prince and princess of Wales’ three children doesn’t exclude the business from the same challenging economic conditions…

It may be the happiest time of the year for retailers, but this year, the economy and overseas competition may make it the most unpredictable one since COVID. As brands prepare for another drawn-out holiday shopping season, there are a few obstacles and "what-ifs" that may impact company profits. E-commerce marketing platform Omnisend analyzed sales…

This holiday shopping season promises to be another marathon for e-commerce brands, filled with the expected twists and turns that a three-month shopping period brings. Although, while an extended shopping period might sound like good news for e-commerce brands wanting to capitalize on the season, one already prominent thorn in the side threatens to dampen…

E-commerce marketing company Omnisend surveyed 1,000 U.S. citizens and found that since TikTok Shop’s launch in the U.S. last September, 33 percent of Americans have already made a purchase on the platform. This meteoric rise can largely be attributed to Gen Z, as 56 percent of Zoomer respondents have shopped via TikTok Shop in the…

Brands are expected to spend $247 billion on social media marketing in 2024 to fight for consumers’ attention. With people spending more than two hours a day on social media, brands would be foolish not to spend their ad dollars on social platforms, right? According to recent data, brands may have it all wrong. For…

For e-commerce brands, it’s not the year of the dragon, it’s the year of the back-in-stock message. Automated back-in-stock message sends have been on a multiyear rise. In 2023, brands sent 4x as many as the year before, generating 3x the number of orders than the year before. Back-in-stock messages perform exceptionally well compared to…

2023 was another record-setting year for e-commerce sales and the growth is expected to continue in 2024. How companies achieve their growth will depend on how effective they are with engaging their audience via different channels and subsequently maximizing the return on investment of those channels. In all of this, one thing remains consistent year…

With Black Friday and Cyber Monday behind us, it’s a good time to assess how different marketing channels performed through another record-setting BFCM shopping period and what this can tell us about consumers’ shopping habits in 2024. Looking at Omnisend’s recently released BFCM marketing report, which analyzed over 2.5 billion marketing emails, 29 million SMS,…

When it comes to maximizing holiday sales from your email and SMS marketing programs, discovering the nuances of the season can help brands squeeze as much eggnog out of … whatever eggnog comes out of. With all of the data out there, uncovering the lesser-known can feel overwhelming to downright impossible. Here are four nuanced…