Ginnette Baker

Ginnette Baker

Ginnette Baker is the Executive Vice President of Retail, Ecommerce, CPG and QSR Business Development at TP. She has a proven track record of collaborating with top-tier ecommerce, retail, IT, and services industry leaders. Ginnette brings transformational leadership expertise in Change Management, Solution Development, Customer Relationship Management, and Business Process Optimization.

Marketing, Artificial Intelligence (AI), E-Commerce

Retailers Are Tapping Advanced Analytics Partners to Help Reduce Returns and Combat Fraud

April 9, 2025 at 8:39 pm

Product returns continue to be a growing source of friction for the retail industry, with $685 billion in merchandise returned in the U.S. last year. However, retailers can convert these returns into exchanges, while also improving fraud detection and optimizing production selection, by leveraging a combination of advanced artificial intelligence-powered data analytics and customer service…