Erin Fonte

Erin Fonte

Erin Fonte is a partner at Hunton Andrews Kurth LLP. She is co-chair of the firm’s financial institutions corporate and regulatory practice. She assists clients with a broad range of legal and regulatory matters related to payments and payment systems, digital commerce, banking and financial services, technology and internet products, privacy and data protection laws, and general corporate matters.

Erin regularly advises financial institutions and alternative payment providers regarding mobile banking, mobile payments, and mobile wallet products and services. She has been involved in the creation of new payment networks and has worked extensively on emerging products, services and network operating rules related to mobile payment systems.

On behalf of advertisers, marketers and retail companies, Erin provides industry-focused guidance regarding mobile payments and add-on mobile products such as mobile loyalty/rewards and geolocation advertising, coupons and offers. She also has experience with a broad range of matters related to e-commerce technology and internet products, confidentiality and data security laws. In addition, Erin counsels clients on a broad range of general corporate matters.

A recognized thought leader, Erin writes and speaks frequently on payments, mobile payments, and privacy and data protection issues.

As Agentic AI Usage Skyrockets, Retailers Face New Challenges and Risks
April 20, 2026 at 1:25 pm

Artificial intelligence-driven traffic to U.S. retail websites increased 4,700 percent in 2025. Retailers that have developed an agentic AI digital commerce space, or are exploring that possibility, are facing new challenges and risks as consumer use explodes. What is Agentic AI? Retailers have to meet current customer expectations by providing an omnichannel shopping experience that…