Eita Yanagisawa

Eita Yanagisawa
Eita Yanagisawa is senior general manager of the Systems Solutions Business Division at Sony Semiconductor Solutions Corporation (SSS), where he oversees semiconductor business and AITRIOS™, Sony’s edge and vision AI sensing platform for industries. Leading a cross-functional team of engineers, business developers, marketers and beyond, Yanagisawa sits below Terushi Shimizu, President and Chief Executive Officer of SSS. Since joining Sony Group Corporation in 2005, Yanagisawa has played an integral role in SSS’s business, overseeing the launch of Sony’s sensing device business and leading M&A and alliance deals. In his spare time, Yanagisawa enjoys playing golf, basketball and spending time with family.
 
In-Store Advertising in the Age of the Data-Consciousness

The monetization of customer data is a significant trend in retail, but today’s shoppers are as tech-savvy as they are sensible and acutely aware of how their personal data is used. This poses a unique set of challenges and opportunities for retailers, as customers expect exceptional shopping experiences while remaining vigilant about their privacy. In…