Derek Slager

Derek Slager

Derek Slager is CTO and co-founder of Amperity. Derek co-founded Amperity to create a tool that would give marketers and analysts access to accurate, consistent and comprehensive customer data. As CTO, he leads the company’s product, engineering, operations and information security teams to deliver on Amperity’s mission of helping people use data to serve customers. Prior to Amperity, Derek was on the founding team at Appature and held engineering leadership positions at various business and consumer-facing startups, focusing on large-scale distributed systems and security.
How Big Tech’s Legal Shakeup Could Redefine Retail Strategy

The digital advertising world is under pressure — and not just from changing consumer behavior or rising acquisition costs. The real shakeup is happening in courtrooms. Antitrust lawsuits against Google and Meta are challenging the core of how digital ads work. These aren’t abstract legal battles. They’re going after the mechanics of targeting, measurement and…

With Personalization, the Right Moment is Right Now

When consumers exchange their data with brands and retailers as currency, they want to know that their information is being used to deliver better customer experiences. Previously, customers may not have known that their personal information was being collected and stored by their favorite stores. But over the past few years, we've experienced major shifts…

Older »