David Karnstedt

A friend of mine, a schoolteacher, was visiting me recently and asked whether AG1 Greens was better than IM8, the supplement he takes. I pulled up Google’s AI Mode and compared them while we were talking. It asked whether he wanted nutritional substitution or longevity, since IM8 is better for longevity. That’s not what I…

Spring clearances and upcoming Mother’s Day promotions offer catalogers a great opportunity to tweak their Internet search-marketing campaigns and cast a wider net for reaching customers. Rotating copy and thinking more broadly about keyword-search terms are just a few ways in which you can better blanket the online-search market to stretch your advertising dollars, spur brand recognition and attract eyeballs. Taking a multichannel marketing approach and integrating online strategies with offline promotions also offers more leverage around spring advertising opportunities. Paid placement Internet search, which enables you to bid for placement at the top of search engines’ results pages, can help you