David Blumer

David Blumer

David Blumer is senior director of AI products and agents at Apply Digital, where he leads the company’s Lab, builds AI-native products for internal teams and clients, and embeds directly with enterprise partners across Retail, CPG and Sports to solve real implementation challenges. His work focuses on helping brands operationalize AI beyond the hype, building the data foundations, agentic architectures, and content systems that turn emerging technology into measurable commercial outcomes. He is based in Toronto.

Artificial Intelligence (AI), Marketing, Merchandising

The Next Era of Retail Won’t Be Browsed, it Will Be Prompted

March 31, 2026 at 9:11 am

Your next most valuable customer isn't a person. It's an artificial intelligence agent, and it's already shopping. Whether through personal assistants or retailer-embedded tools, AI is shifting retail from search-driven discovery to intent-driven commerce, where the sale is won before a consumer starts browsing. Think that's just wishful thinking from people who work in tech?…