Darin Archer

For decades, retail has been framed as a competition. Who has the best assortment, the strongest brand, the most compelling experience. But as more consumers turn to artificial intelligence as a shopping assistant, that framing quietly breaks down. AI doesn’t browse. It doesn’t wander. It decides. And in doing so, it shifts retail from a…

We live in a “Jetsons”-like reality: robots can deliver our packages, we can place an order through our TV, and everything is available at the click of a button. (Hopefully that doesn’t mean we’re headed toward a “Wall-e”-like reality, too.) But do these so-called “futuristic” features speak to what the modern shopper actually wants from…