Christopher Cubba
Chris Cubba, Chief Revenue Officer, Snipp
Chris Cubba is a seasoned executive with over 20 years of experience in the loyalty and promotions industry. He has held senior leadership roles in sales and client services, and has worked extensively with large brands in the Consumer Packaged Goods (CPG), Alcohol-Beverage, Quick Service Restaurant (QSR), Telecom, and Financial Services industries. Throughout his career, Chris has established strong relationships with clients and has driven significant business growth. His deep understanding of the loyalty and promotions industry, combined with his passion for delivering results has made him a trusted advisor to businesses looking to grow their customer base, build brand loyalty and drive revenue growth.
CPG brands are losing loyalty at a time when they need it most. In a new era marked by slow economic growth and rising prices, a recent survey of 400 U.S. consumers reveals how tightening budgets are reshaping brand loyalty. As loyalty frays, consumers are driven less by emotional brand attachment and more by value,…
With the 2024 holiday season underway, inflation and the rising cost of living continue to impact consumer spending habits, even as optimism remains high. The latest industry data sheds light on three emerging trends all retailers should keep in mind this season: shoppers’ cautious spending plans, their focus on discounts, and the increasing shift toward…





