Chris O'Neill

I grew up in a small town in rural Canada, where my parents ran a retail store. We knew nearly every customer — what they bought, how often they came in, and what mattered to them. That intimate understanding allowed us to offer deeply personal service. Today, retail marketers have the potential to recreate that…

With the holiday season well underway, retailers are grappling with rising customer expectations and a constantly evolving data landscape. As a result, many organizations struggle to optimize their seasonal marketing approach. From adapting to the decline of third-party cookies to embracing real-time analytics and artificial intelligence-driven insights, the following strategies illustrate how retailers can maximize…