Charlie Casey

For years, Black Friday and Cyber Monday (BFCM) have been known for deep discounts and deals. Brands fought to outdo each other with bigger promotions, steeper markdowns, and one-time offers designed to create a frenzy. Shoppers ran to stores and online platforms, treating the weekend as the biggest shopping event of the year. However, the…

Black Friday is a massive opportunity to attract new customers, but the challenge lies in turning them into loyal repeat buyers. Research shows that 64 percent of brands find shoppers acquired during Black Friday have a lower lifetime value than customers acquired at other times of the year. To change this trend, businesses need to…

Retailers don’t have to guess what shoppers’ buying motivations will be this Black Friday and Cyber Monday (BFCM) and which marketing channels should generate holiday sales. According to a LoyaltyLion survey of 2,000 American consumers, 68 percent said they’ll prioritize brands they know and trust for their BFCM purchases, and 80 percent said early access…

Returns are on the rise. A combination of rising prices and tighter budgets means that shoppers are returning items more often than they have in some time. It’s a swing of the pendulum as online shopping soared to meteoric heights during the pandemic, with e-commerce seeing a 31 percent increase in growth from 2019 to…

The cost of living continues to rise. A few weeks ago it was announced that inflation hit a 40-year high. While many e-commerce businesses will see their sales impacted by the rising cost of living, there are some things that can be done to keep sales strong during this time. And they all boil down…

We greet 2022 with hopes for a less turbulent year than the past two. With the onset of the New Year, there are several trends taking shape in the retail sector. Let’s take a look at five predictions and how they could impact the way we do business going forward. Data and Privacy Continue to…

The past two years have brought with them many retail changes. One glance at an empty store shelf reveals how inventory and supply chain hiccups have become an ongoing issue since the start of the pandemic. Retailers all over the U.S. now manage shopper expectations with phrases such as “Now’s the time to be thinking…