Charles Nicholls

Charles Nicholls

Charles Nicholls is a social commerce expert and board advisor to several e-commerce startups. He founded SeeWhy, a real-time personalization and machine learning platform, which was sold to SAP. Serving as SVP of product, he built SAP Upscale Commerce, an e-commerce platform for direct-to-consumer brands and the mid-market. Today, Charles serves as chief strategy officer for SimplicityDX, the edge experience company. He has worked on strategy and projects for leading ecommerce companies worldwide, including Amazon, eBay, Google and many others. For more information, visit www.SimplicityDX.com or connect on LinkedIn.

April 26, 2023 Social Revenue May Be 245% More Than Reported. Here’s Why and What You Can Do to Fix it

New research shows that only 29 percent of brand site social revenue is currently being tracked by…

October 8, 2014 How Apple Pay Revolutionizes Online Conversions

The launch of Apple Pay last month is a significant development in mobile payments, which is set to…

February 28, 2014 Retargeted Advertising: Measure, Mix and Move (Fast)!

On average, 97 percent of website visitors don't buy, and of those who leave without making a…

December 12, 2013 The Remarketing Triple Play: Remind, Reassure, Promote

Remarketing uses website visitors’ on-site behaviors to trigger specific campaigns such as emails…

December 1, 2011 How to Reduce Shopping Cart Abandonment Rates

The single biggest reason why consumers abandon their shopping carts is because of shipping and…