Cary Lawrence

‘Tis the season for promotional overload. The reality is consumers will be hit harder than ever by marketing messages this holiday season. Competition is fierce and margins are thin, making every dollar count. How can you be sure your messages will stand out among the rest? The key lies in personalization. While this “strategy” isn’t…

At this point, your brand has likely implemented an artificial intelligence tool, or five, in hopes of achieving better campaign performance, predictive targeting or dynamic creative, just to name a few. It’s clear that AI is dominating industry conversations and has proven to be a valuable asset to marketing teams. But AI tools are only…

E-commerce brands often chase surface-level metrics like sales volume and return on ad spend (ROAS), believing these numbers define growth. While important, they don't tell the full story. Brands that focus only on these metrics risk leaving money on the table. The real key to sustainable growth lies in a deeper, more strategic approach —…

The holiday season often brings excitement for the e-commerce industry amid festive campaigns and acquisition of new customers. In reality, there are a number of outside factors that can impact consumer spending. U.S. companies are sensing that many consumers may be treading cautiously due to a number of factors. In fact, a recent study suggests…

As the e-commerce landscape continues to evolve with the emergence of artificial intelligence and predictive capabilities, data-driven identity-based strategies will play an increasingly vital role in driving growth. The question is, “How?” By leveraging first-party data and predictive analytics, e-commerce brands can build an identity-based marketing strategy that enhances lifetime value (LTV), ensuring long-term profitability.…

While we may not be saying “happy holidays!” just yet, now is the time for e-commerce marketers to turn their attention to one of the most important shopping seasons of the year: Black Friday and Cyber Monday (BFCM). The key to success is making data-driven decisions with a goal of driving profitability. Below are six…