Caitlin McCulloch

Caitlin McCulloch

Caitlin McCulloch is the vice president of performance and growth marketing at Contentful. She has extensive experience driving demand generation and strategy across the SaaS space, including at Braze, where she led demand generation and played a key role in their successful IPO, Bazaarvoice, and Social Media Today. Caitlin has dedicated her career to helping brands connect more authentically with their customers through technology. She is also passionate about fostering growth and empowerment across the teams that she leads. Caitlin holds a BS in Business Management from Bucknell University and lives in New Jersey with her family.

AI Shopping Assistants Aren’t Catching on … Yet. Can Brands Capitalize on the Desire for Personalization?
June 30, 2025 at 4:22 pm

Consumers have an overwhelming amount of shopping options at their fingertips, from brand content, Google search recommendations, social media, and now, artificial intelligence (AI) assistants. Just last month, OpenAI introduced a new shopping assistant that offers tailored product recommendations, and Perplexity just announced a partnership with PayPal to enable direct purchases through its own AI…