Brennan Wilkie

For retailers, trust can be hard to come by. Faced with an increasingly competitive landscape, rising demand for engaging brand experiences, and heightened expectations around consumer privacy, you have to work harder than ever to win customers’ trust, let alone longer term loyalty. In fact, in the age of endless choice, you might even be…

Despite reports that retail spaces are closing at a record pace, brick-and-mortar remains a key way for retailers to engage customers.

The media has painted millennials as killers of many things — whether it’s napkins, diamonds or bars of soap. And if you pay attention to any of these headlines, you might view the generation as a group of ruthless avocado toast fiends who aren’t interested in any of the traditional products or marketing tactics that…

It happened again. Just like in recent years past, no company put pressure on its competitors in 2017 quite like Amazon.com. The retail giant accounted for nearly half of last year's online sales, and with movement into spaces like grocery and healthcare, few industries have been spared from Amazon’s strength and ever-evolving business model. For…

With e-commerce now a normal part of everyday life, the number and frequency of in-person interactions is decreasing, and sometimes disappearing altogether. However, even as online shopping pervades, brands are finding important value connecting with customers face-to-face, whether through local pop-up shops, brand-sponsored community events or new brick-and-mortar locations. In-person experiences are often the best…