3 Retailers Redefining the In-Store Experience
Over half of consumers (53 percent) say their most recent, enjoyable and memorable shopping experience occurred in a physical store. Despite reports that retail spaces are closing at a record pace, brick-and-mortar remains a key way for retailers to engage customers in compelling ways.
There’s an important caveat to this claim. These can’t be any old experiences, and retailers must pursue creative customer experience strategies that turn in-store liabilities into major opportunities. To survive e-commerce pressures, however, many brick-and-mortar companies have invested heavily in extensive inventories and fulfillment capabilities. Diverse products and robust supply chain operations are great, but these features cannot boost customer loyalty if not supported by valuable, enjoyable in-store experiences.
As the retail industry becomes more competitive and saturated, companies hoping to stand out should think of stores less as places of commerce and more as places of experiences.