Brendan O’brien

To increase customer lifetime value (CLV), your business needs to be able to meet each customer’s individual expectations over and over again. Those expectations vary widely from one customer to the next, of course. However, when it comes to recurring purchases or usage, customers demand three things in particular: speed, choices and personalization. Delivering on…

You've undoubtedly heard of the Internet of Things, or IoT, the intelligent network that monitors, measures, meters and monetizes the vast quantity of data flowing through it. By 2020, experts estimate that more than 26 billion devices will be installed and connected to the IoT, generating hundreds of billions of dollars in revenue from next-generation business models. Indeed, some say the revenue potential is in the trillions, not billions. Furthermore, the IoT is already reshaping how companies do business and, in particular, retail sales channels. To claim your share of the IoT's $7 trillion in revenue pie, consider these three ways to help you move faster down the path to monetizing the IoTs: