3 Ways Retailers Can Move Towards Monetizing the Internet of Things
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You've undoubtedly heard of the Internet of Things, or IoT, the intelligent network that monitors, measures, meters and monetizes the vast quantity of data flowing through it.
By 2020, experts estimate that more than 26 billion devices will be installed and connected to the IoT, generating hundreds of billions of dollars in revenue from next-generation business models. Indeed, some say the revenue potential is in the trillions, not billions. Furthermore, the IoT is already reshaping how companies do business and, in particular, retail sales channels.
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