Ashish Khurana

Ashish Khurana

Ashish is the head of the Retail business for Americas at Tata Consultancy Services (TCS). A seasoned retail professional with an entrepreneurial mindset, he has been with TCS for 20+ years. Ashish focuses on emerging market strategies, driving digital opportunities, creating customer-centricity for retailers in the Americas. He resides just outside of Chicago in the US.

With a Shift to Bot Shopping, Retailers Must Redesign for AI
March 9, 2026 at 12:53 pm

Retailers have spent years refining their digital offerings to fit human needs, optimizing layouts, promotions and messaging to capture attention and drive conversion. However, a new factor that will increasingly reshape how purchase decisions are made in 2026 doesn’t shop online, like a human. Consumers are ramping up their use of bot shoppers — automated…