Anniston Ward
As part of Metricool’s founding US team, Anniston Ward has played a key role in expanding the brand’s global footprint, especially across English-speaking markets. Bringing a Gen Z perspective along with a background in PR, SEO copywriting, and social media strategy. Now leading global PR, event, and education initiatives for English markets, she’s on a mission: helping marketers and creators simplify social strategy, build authentic brands, and stay ahead with cutting-edge data and technology.
Holiday marketing is no longer just a three-day shopping sprint, but a three-month marathon requiring strategic planning, consistency and community stamina. Social commerce has collapsed awareness, consideration and purchase into a single scroll. Projected to account for 17 percent of total e-commerce sales by 2025, this shift demands a new playbook for social media managers,…




