Al Williams

Al Williams

Al Williams, General Manager of B2C, Commerce
Al Williams is the General Manager of B2C at Commerce, where she leads strategy and innovation to help brands grow in the age of AI-driven shopping. She focuses on turning product data into competitive advantage and shaping how consumers discover and connect with brands online.

Artificial Intelligence (AI), Merchandising

AI is the New Personal Shopper This Holiday Season

December 8, 2025 at 4:47 pm

Holiday shopping is a season of tradition. Families gather, retailers roll out promotions, and consumers search for the perfect gifts. Yet in 2025, traditions are colliding with a dramatic shift in how products are discovered, recommended and purchased. A growing share of shoppers, especially Gen Z and millennials, are kicking off holiday shopping on artificial…