Alex Persson

Alex Persson

Alex Persson is the chief executive officer of Privy. Prior to this role, Alex was CEO and president at WeCommerce from 2020 to 2023. Experience also includes a tenure in private investing at Jefferies from 2016 to 2019 and at Leucadia National Corporation in 2013. Earlier, Alex worked at Jefferies in strategic planning within the Office of the President from 2009 to 2013. Alex holds a Master of Business Administration (MBA) from Stanford University Graduate School of Business and a Bachelor of Science degree from the University of Virginia.

Artificial Intelligence (AI)

Why AI is the Most Important Equalizer Small Retailers Have Ever Had

January 20, 2026 at 5:06 pm

Retail has never been more technologically advanced and yet never more overwhelming. Over the last decade, marketing tools multiplied, customer journeys fragmented, and artificial intelligence became the new buzzword stamped on every dashboard. Yet if you strip all that noise away, retailers, especially small ones, want the same thing they’ve always wanted — to build…