Who Stands at the Point of Production?
Have you had a productive year? Do you want another one? Look back over the production cycles you’ve performed this year in merchandising, creating, printing and mailing your catalogs. Each part of the process has one or more important points of production. The point of production is the part of the process where the real work gets done — specific items are selected, images are placed beside copy, ink is put on paper, and your catalogs are delivered to bulk-mail centers.