Strategy: The Importance of Source Code Tracking and Matchbacks
The Co-mailing Quandary
A growing factor impacting the ability to track source codes has to do with co-mailing. There are two ways to co-mail: in-line and off-line.
When co-mailing in-line while the catalogs are being bound, both the back cover and order form in the center of the catalog can be ink-jet imaged with the customer’s name, address and source code. This was how co-mailing initially was done.