Strategy: The Importance of Source Code Tracking and Matchbacks
Source Codes Demystified
A source code is simply an identifier that goes with a particular housefile segment, prospect list, etc. It really doesn’t matter what the code is, as long as it’s unique to the segment or list being coded. Some catalogs prefer to build intelligence into the code.
Others simply use a sequential numbering system. Alpha or numeric or a combination of alpha and numeric. It really doesn’t matter. Source codes are like bread crumbs in the snow — they can help you find your way. Without them, you’re lost!