E-Commerce Insights: 5 Steps to the Perfect Checkout

Which came first, the chicken or the egg?

How does the nonstick material stick to the bottom of the pan?

Why do we park on a driveway and drive on a parkway?

Life has many mysteries. Building a perfect checkout system is not one of them.

Users Know Best
Over the past decade, Internet users have repeatedly told us what works best in checkouts. Unfortunately, many companies ignore the customers’ sage advice — which is proven by sales and conversion in the cart — and recreate the wheel. This is nothing short of a travesty, and if you’re smart, or at least hungry for higher top-line dollars, you’ll avoid it and follow the magic checkout formula.