What Urban Outfitters is Doing to Attract Millennials
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2. Dreamers and Doers: One of the biggest reasons for Urban Outfitters success is its company culture. The retailer recently introduced "Dreamers and Doers," a series of interviews on the company's blog highlighting emerging entrepreneurs, artists and "ones to watch." Just yesterday, the blog announced the UO Marketplace, which will "provide local college artists with a platform to sell and promote their own work." Urban Outfitters will then choose one student to sell their items in one of its storefronts.
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- People:
- Moira Gregonis
- Places:
- Philadelphia
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