What Urban Outfitters is Doing to Attract Millennials
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1. The importance of Twitter: Gregonis mentioned how important Twitter is to help retailers not only reach out to their audience but recognize what trends will be popular in the near future. "Twitter is really how we keep up with our consumer," said Gregonis. However, as much as the the company uses Twitter to help create a community, Urban made a conscious decision not to have a separate customer service line for the social media platform. "We decided not to have one because why should our social customers be separate? We want to give the same quality of customer service to everyone," said Gregonis.
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- People:
- Moira Gregonis
- Places:
- Philadelphia
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