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So, how does a traditional signage or AV company become successful in migrating to digital signage? Through education and the understanding that effective digital signage is much more than canned video or flashcard picture frames — or even a PC with PowerPoint. It starts with understanding the essential elements that make up a signage solution, and the workflow methodology for scheduling and managing content. Once you get your customers to grasp the concept of time validity and how it relates to zones and playlist schedules, you’ll have conquered the majority of confusion associated with digital signage.
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Steve Acquista
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