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Years ago when flat-panel displays first entered the market, I had conversations with retailers about the idea of replacing all their traditional back-lit box signs and poster boards with dynamic digital signage. The easy part was getting them excited after showing off the latest in large-format displays with vivid images of everything from housewares to expensive perfumes. The hard part came after I presented them with a price quote and explained what would be involved in the design, deployment and support for the project.
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Steve Acquista
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