Understanding Postal: What the ‘New’ US Postal Service Means for Your Business
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The USPS also plans to better use technology and data to track its costs and ultimately set prices. Companies producing mail pieces that don't process well on USPS automated equipment should make a renewed effort to look at potential design changes.
In keeping with its new focus, cross-channel retailers hopefully will see more attention paid to improving all their experiences and contacts with the USPS. The USPS plans to bring new products and services more quickly to market, and has vowed to work to build and enhance the value of mail to grow the mailing business. If your company has an idea on how to grow its use of mail or make doing business with the USPS easier, this is the time to meet with USPS leadership and discuss it.
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- Patrick Donahoe
Kathy J. Siviter
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