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Paul Miller
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The oft-repeated rap on pure retailers’ online efforts heard at the recent e-Tail conference held in Washington, D.C., was that, by and large, they’ve always been a step behind from a commerce and developmental standpoint than Web pure plays and catalogers.
Although mid-scale retailer Bloomingdale’s got on the dot-com wagon early, led by a separate division that handles both its and Macy’s online units, the Bloomie’s site eventually needed an overhaul. Since the site’s relaunch in 2004, Bloomie’s Web business has risen from near-bottom to No. 4 when counted alongside Bloomie’s 38 individual stores.
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- Companies:
- Bloomingdale's
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