Web Site Promotions: New Tools For 2006

While fighting to get noticed on the Web is at least a full-time pursuit, there are a number of Web site promotion tools available that’ll give your company a tremendous edge in that battle -- and greatly automate the process. Following is a sampling of the latest advances in key Web site promotion strategies, and the tools that’ll help get you there.

¥ Leverage search engine submission software. Getting your company to a top position on search engines like Google and Yahoo can translate into substantially greater revenues, and search engine positioning software is one of the tools that can help. These tools automatically submit your site to all the major search engines, auto-track your company’s rankings on those search engines and identify which keywords are working best for your firm.

One of the pioneer packages in the realm, WebPosition 4 Pro from WebTrends, recently was updated and is worth a serious look. This latest edition submits and monitors your site on more than 200 global and regional search engines, offering reports of that performance in both text and graphics format. The program also will suggest ways to optimize your Web pages for the highest ranking on search engines. And companies using pay-per-click keywords also will be able to use the program to monitor performance of those keywords on all the search engines that WebPosition supports.

¥ Blog from your e-mail program. While most marketers realize that making regular posts to a company blog can lead to enhanced site traffic from higher placements on search engines, finding time to blog can be a challenge. Fortunately, you can now make blogging a breeze by e-mailing your posts directly from your e-mail program.

Major blog host sites (e.g., Blogger) enable you to turn on this option with a few keystrokes and mouse-clicks. Once you activate the option, youll be able to post to your company blog anytime and from anywhere, simply by sending an e-mail.